29 julho, 2010

Hermés = Orange | »Why?«


Hermés was the first. When orange was chosen to adorn packages, boxes, bags, papaer and items for the home, no one else was using it. It was a daring move. The symbol of serenity and joie de vivre in the Far East, orange was not at all representative of 1940's France. It is the colour of fruits bursting with vitamins, the colour of all the promises of dawn and the splendours of fire, the colour of warmth. On the flag of Bhutan, that small yet grandiose country that established happiness as a supreme value, orange connects two worlds: the spiritual and the material. It is the colour of balance, justice, wisdom.


Hermés was a pioneer. Long before the days of flower power and the craze for psychedelic tones, before fashion altogether, when it was all about showing one's unique and precious character and being in line with certain traditions (the Muse's dresses in Greek mythology were orange), one shade alone was right for the job: orange.


Surprisingly enough, but not without reason, orange did not exist in the West for a long time. It didn't even have a name. It was a product of blends ordained by the Inquisition. Yellow + Red = Hell. It bore the mark of infamy. In the collective uncounscious, it is a sub-colour, like purple and brown. Seen as vulgar, flashy and inferior, it is usually the last in the line when it comes to favourite colours in France. Orange disturbs conventional people because it warps them in a warm embrace. It shocks conformists because it denotes a spark. It puzzles people set in their ways because it is new.

Hermés orange... The carriage that turned into a pumpkin.


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28 julho, 2010

J.Lindeberg | SS2011 »Menswear«

J.Lindeberg | Spring Summer 2011 »Menswear«

Inspired by urban cyclists, J.Lindeberg upholds the brand's design philosophy and created yet another highly wearable collection infusing functionality of sports attires with modern menswear.

Technical functionality usually reserved for activewear can be found in J.lindeberg's Spring Summer 2011 tailored pieces such as the 'Dreyden' blazer, which has been incorporated with mesh membrane to expedite moisture evaporation, a 4 way stretch for ease of movement and a reflective collar for night visibility.

Technical innovations aside, there are also some highly noteworthy designs in the collection, such as pixelated army prints for a touch of urban camouflage and contrast patterns to enhance visual appeal of classic gingham checks shirts. Proportions have also been streamlined, shortened and tailor closer to the body ensuring a sharper silhouette.

A highly wearable collection with magnificent details to be discovered by the most savvy of urban dressers.


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Karl... Are you there?




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27 julho, 2010

Paint It!

Backstage @ John Galliano Men's Fashion Show
by Jak & Jil


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Dolce & Gabbana | FW2010 Lookbook

Dolce & Gabbana | FW2010 Lookbook

The Dolce & Gabbana Fall 2010 Lookbook, featuring Vlada Roslyakova, Olga Sherer, Zuzana Gregorova, Regina Feoktistova, and Kamila Filipcikova.


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